Our Gold Standard Mission Statement is simple, " Whatever you do, do it enthusiastically."(Colossians 3:23)
Morley Trust and Holdings history traces back over 100 years. Today we work off the same principals as we did in the beginning. We are a Christ-Centered Business that uses simple Christian beliefs to running businesses. We believe in Christ first, family second, and dedication to all task at hand builds integrity for healthy client relations.
The first three generations of history had focused grocery and confectionery. From Ohio to Virginia to Tennessee our lineage had success during the supermarket and grocery boom. We took a lot of pride in providing communities with great food at competitive prices. As each generation grew, growth in multiple locations came. We always believed in connecting closely with the community and understood the value of marketing, sales, and personal relationships.
Third generation president, Gordon Morley, took Morley out of Grocery Sector and into the Hospitality. During that period the headquarters moved to Daytona Beach, Florida. At the world’s most famous beach Morley ventured into Hotel Ownership and Management, taking control over multiple must stay resorts. Upon the passing of Gordon, family members maintained executive level roles in hospitality for Disney and elected not to pursue the namesake. Now, in its fifth generation, led under Jim DeBerry, the company has been active in the Home Services Sector, specifically Swimming Pools and Renewable Energy, later diversifying into the entertainment spaces, a passion of its founding members. Although it’s still many years before the next generation takes the lead, they have already begun using core Morley business practices at the lemonade stand by the focusing on God first, being stewards to their peers, caring about customers, and of course Sales and Marketing.
You may ask yourself what does being a Christ-Centered Business mean?
Well, it means we place God first and use biblical beliefs and practices as our core choice of how we run our businesses. We believe the Bible holds of tools of how we desire to run our practice and how to work towards implementing them.
Do our Christian values affect our willingness to have a business relationship with other individuals or companies of other religious beliefs or secular businesses?
We believe in respecting every individual and being respectful other companies beliefs system. We do not discriminate against anyone; we love everyone. Your race, your religious beliefs, sex, age, and financial standing, are a part of who you are, and we welcome the opportunity to do business with you and getting to know you. We also base our core beliefs not to discriminate from scriptures of;
Matthew 7:1 "Do not judge" and 1 Peter 4:8 ESV “Above all, keep loving one another earnestly.”
We do our best to use biblical principles as servant leadership, and the Golden Rule focuses on workplace environment that nurtures extraordinary success based on timeless values. The Morley tradition is to instill within the members of our team a deeper respect for one another and a renewed appreciation for their roles in a successful enterprise. We believe, because of such core values, the success achieved on a multitude of levels have been by simply heeding the values of our souls.
We are told in James 1:22 to be “doers” of the Word. A business becomes a great tool to create an environment for doing God's Word.
Knowing God's principles and precepts are the first step to serving His purposes by running the business according to His rules. The Christian who has knowledge, understanding, and commitment to a Christ-centered business will do what God has commanded. The decision to live and run a business this way may cost economically, but will yield something even greater - God’s wisdom and peace. We are an imperfect company striving to meet our religious beliefs first.
Joshua 1:8-9 tells us “This Book of the Law shall not depart from your mouth, but you shall meditate on it day and night so that you may be careful to do according to all that is written in it. For then you will make your way prosperous, and then you will have success. 9 Have I not commanded you? Be strong and courageous. Do not be frightened, and do not be dismayed, for the Lord your God is with you wherever you go.” that if we live according to these truths, God promises prosperity. In fact, we believe our past and living testimonies as Christian business leaders are of how God has prospered our businesses as the result of being “doers” of the Word.
We believe the purpose of a Christian business is to glorify God. Now, at times we are guilty of not living up to the standard, we continue to meet daily to focus our goals in such a way to do so, and we believe that has allowed us to prosper. By doing continued such practice, each decision after that is much simpler. We believe everything should in the harmony of God’s Word. Everything we say or do must be weighed against our purpose – does it glorify God? (Colossians 3:23)